Drive Sales with SEO
- Get link
- X
- Other Apps
Drive Sales with SEO
Though SEO optimization is typically viewed as a means to improve site traffic, it is also one of the best ways to drive sales – especially for SME digitization. Have your doubts? Feast your eyes on this:
Ø 39% of global e-commerce traffic comes from search
Ø Over 40% of revenue is generated through organic traffic
Ø 53% of all internet traffic comes through search engines
Ø And that’s just the tip of the digital iceberg.
“digital marketing company My Tech Zoom”
We previously broke down the top benefits of SEO, the best being that companies generate a higher ROI from organic traffic than any other traffic source. The key to profitable SEO is to optimize your website and online content to attract high-quality traffic. This is done by strategically targeting sales-friendly queries and writing with conversions in mind.
Well, that’s actually the short of it. There’s a lot that goes into SEO from site structuring, speed optimization, content creation, backlinking, competitive analysis, the laundry list goes on. All of which when puzzled together correctly can skyrocket your online visibility, traffic, and sales.
Point being, getting online is only half the battle for the process of digitizing business. The rest is making sure your customers find you. That’s where SEO comes in, along with….
Paid Online Advertising
Okay, so you’ve gotten online, set up a website, sent out a few tweets, and maybe even found yourself in a Google search.
But we’re not done yet.
As more and more businesses move to doing business online, competition is going to tighten. So how does one stand out from the crowd? How do you digitize your business on these platforms?
Digital advertising is the best place to start.
Digital advertising lets you consistently generate sales online using such marketing channels as:
Ø Paid Search ads aka SEM (e.g. Google AdWords)
Ø Paid Social ads (e.g. Facebook and Instagram Ads)
Ø Here’s a snapshot of how some of the most popular online ad platforms can be best used in your sales funnel:
Ø Google Ads: for targeting audiences with strong purchase intent
Ø Facebook Ads: for generating leads and building brand awareness
Ø LinkedIn Ads: for selling B2B products and services
Ø Instagram Ads: for targeting younger audiences with visually strong products
Different platforms are also better for targeting different demographics.
For example, Pinterest Ads are better for targeting women instead of men, as over 70% of Pinterest users are female. LinkedIn ads are useful for targeting higher-income demographics as 75% of users make $50,000/year or more.
Then there’s advertising on Amazon.
If you sell a product that people can buy online then you should be using Amazon Marketing. Case closed. Amazon Ads are unique in that they provide direct access to every stage of the sales funnel from the research stage straight through to purchasing. Odds are your audience is likely already using Amazon anyway so why not meet them there. Want to successfully digitize your business to sell online? Then enhance your eCommerce with Amazon advertising.
But that just scratches the surface of what you need to consider.
We won’t sugarcoat it. Growing your online reach with digital advertising isn’t easy. It takes time to master, from choosing ad types to tracking the right conversions, targeting the right audiences, setting up remarketing, and beyond. It can also get costly if you don’t have a strong paid media strategy in place right out of the gate.
But with all that work, comes huge rewards.
Which is basically the motto of digitization.
- Get link
- X
- Other Apps
Comments
Post a Comment