Search Engine Optimization is the process of increasing the ranking of a website by showing it on the top pages of google. The ultimate goal of SEO is to bring as much traffic to the website as possible. The process is completely organic as it does not involve any sort of monetary advertising. SEO picks up certain keywords that are most searched upon and ranks them through an algorithm crawling process to the top searches. 

There are two main types of SEO mechanisms knows as On Page SEO & Off Page SEO. On page SEO is a company’s completely internal form of improving your search rankings. This involves writing high quality content which includes a lot of keywords. Meta descriptions on the website that is the main descriptions that pops up under the company’s website search on google needs to have the highest ranked key words.

On the other hand Off Page SEO involves creating content that users want to share more and more. So that is accessible to a greater number of people. It occurs off the website thus involves backlinks to be created. 

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